Your Strategy Business Partner


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Meet the Team


Pia Crofton

Pia is an NPD, Trend Identification and Brand development expert with over 15 years experience in Food Service working with both small national restaurant chains and Major International Brands. Started her career in Germany where she helped a company grow their exports from zero to €3M in less than 3years.

Pia is passionate about businesses making better products, better menus and better services in the food industry where skilled are crippled due to shortages.

Posses’ skills in strategy formulation, Developing Sales Opportunities and Sales Strategy.

Language- English & German

Branding & Sales Specialist

John Hearns

John has held senior sales, commercial and operational roles in some of the best-known PLC’s in Ireland and internationally including Vodafone PLC, AB InBev PCL, Aryzta PLC, and Kerry Group PLC. As a founder management team member and CEO, he has led a UK-based digital health start-up through two funding rounds totaling £1.2m and bringing two products to market.

Sales & Strategy Specialist

Aidan O’Connor

Aidan is a Mechanical Engineer with 20 years experience in multi-national Health Care companies at Engineering and Plant management level. He has wide experience in worldwide High-Tech Technology Transfer projects and customer servicing both for European and Irish companies. Senior Partner in RPI Associates, offering consultancy services in the areas of R&D, Business Innovation and Automation Techniques.

Aidan is a voluntary, long-time private member of the Enterprise Ireland RD&I Committee.

State Grant Application

Nigel Irvine

Manufacturing Business Development Specialist

Nigel is 30+ years’ experienced in achieving (and usually exceeding) commercial targets, with Directorship responsibility for EMEA, LATAM and APAC regions over 14 years.

Nigel is a trusted business professional with substantial experience in International Equipment sales, After market support, Product Marketing, Key Account management, Global B2B Channel selection appointment and management.

He is an Enthusiastic team player; possessing excellent motivational and leadership qualities.

Spanning over the last 20 years across Ireland and the UK, Fiona has worked with a number of businesses from concept to trading in both the Food and Service Industries. This includes founding and running her own business for 8 years where she developed and sold a first to market innovative pouched food product for the adult market.

Fiona’s areas of expertise includes Strategy, R&D, NPD, Grant Aid, sales and marketing Strategy and Procurement- Raw Material.

Fiona possess a skill in identifying an unmet need or a’ flawed remedy ‘in the market and finding the best overall solution that will bring about positives for all stakeholders in terms of profit, planet , lifestyle and wellbeing!

Strategy & NPD Specialist

Fiona Keane

Martin Kennedy

With over 20 years industry experience, Martin has worked across Ireland, Europe and the Middle East in the Retail and Foodservices and delivered double digit category growth and millions in sales value. He has worked with the Frozen, Chilled and Food To Go categories for well.

Martin is passionate about Business Development, Innovation, Customers and delivering successful solutions that ultimately supports in driving business growth all with a challenging and commercial mindset.

Food Business Development Specialist

Grace Morgan

Grace has over 15 years industry experience in Marketing within FMCG (Fast-Moving Consumer Goods), where she worked with both large multi-nationals and Irish businesses. She has worked across an extensive portfolio of Food brands, developing, and building brands across Ireland and internationally. She has delivered large-scale brand re-launches; repositioning brands and helping turn around brand and market performance from double digit decline to double digit growth. She is passionate about finding brand truths and building their story to deliver sustainable business growth.

Grace’s key areas of expertise are in Developing Brand Strategy, Brand Management, NPD, Project Management/Cross Functional Leadership, Sales Strategy, Brand Communication and Retail & Food Service.

Brand Marketing Specialist

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